Getting people into your studio means providing good directional signage. During big city-wide art events and smaller building visits, it’s important to create a strategy and marketing materials to assist people when finding your studio. This blog post lists ways you can increase the number…

Have you ever noticed during open studio events that people tend to walk into some studios but not others? Creating a welcoming studio environment is the difference between a successful open studio event and a long weekend of frustration. Use some of my tactics to help direct visitors…

Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to buy your work. While this may not seem as fun as a nice afternoon making art, spending time to define…